Incubated, lead, and scaled modernization of data aggregation platform using big data concepts resulting in increased velocity of 1000% and volume growth of 600% (2015) using data normalization and machine intelligence matching on entities. Growth of 4M to 35M decision makers and contacts with full demographics (name, title, emails, geo location, work history) in 12 months while increasing accuracy to 89%. Team included 1 product owner and 2 SCRUM teams (13 data engineers). Key metric in driving NPS +10pts from 2015.
