Business Optimist • Technology Realist • Old School Values

Contact data quality

Incubated concepts for human-in-the-loop pipelines and data driven segmentation strategies to increase contact data quality to 90% accuracy (from 80%).  Primary driver for NPS growth (+10) in 18 months (2017).  Key modules include:

  • Employment churn predictors models using LightGBM on features like: company size, industry, distinct companies, employment history, function, level, etc...)
  • Confidence score ranking models on features like: update recency, source, richness, multi-source, etc...
  • Advanced segmentation and automatic workflows
  • Multi-threaded sources using:
    • Crowd annotations
    • Open web harvests
    • Corp domain text mining

NPS

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