Business Optimist • Technology Realist • Old School Values

MVP: Content Analytics and Recommender

  • DMD-Content-Analytics_01
  • Clorox Content Insights2
  • Clorox Content Insights3
  • Clorox Content Insights4

Developed MVP product (mongodb, python, angular.js, and d3.js) to monetize Demand Media data assets and analytics (insights) for content partners by recommending strategies (weekly / monthly) across entire content lifecycle: creation, publishing, distribution.

Created initial charter cohort of 5 brand advertisers to license product and service.

Built a pipeline from 100M monthly UU's from the DMD owned and operated network (eHow, Livestrong, etc...) to visualize and enable actionable content strategies via automated content calendar recommender (by category by specific keyword title by format).

Clorox Content Insights2

Clorox Content Insights3

Clorox Content Insights4

Comments are closed.