Incubated expert sales and marketing 'data science services' offerings to drive roadmap discovery prioritization while learning monetization models. Created GTM enablement strategy and execution. Example packages included:
- TAM definitions (who could / should I be selling to?)
- ICP optimizations (what niche company characteristics influence my win rates?)
- Market insights and monitoring (which companies are expanding / contracting?)
- ABM cohort predictions (which of my named accounts are most likely to convert?)
- Persona recommenders (what types of skill sets do my ideal buyers have?)
- Subsidiary entity prioritization (by person geo) (which subsidiary has the highest density of my ideal buyers)
Generated $450k in ACV in first 6 months (2017) while funding core roadmap development.