Business Optimist • Technology Realist • Old School Values

Portfolio Category: Data

  • Main
  • Portfolio Category: Data

Data science as a service (sales/marketing)

Data science as a service (sales/marketing)
Incubated expert sales and marketing 'data science services' offerings to drive roadmap discovery prioritization while learning monetization models.  Created GTM enablement strategy and execution.  Example packages included: TAM definitions (who could / should I be selling to?) ICP optimizations (what niche company characteristics influence my win rates?) Market insights and monitoring (which companies are expanding…
Read more

Contact data quality

Contact data quality
Incubated concepts for human-in-the-loop pipelines and data driven segmentation strategies to increase contact data quality to 90% accuracy (from 80%).  Primary driver for NPS growth (+10) in 18 months (2017).  Key modules include: Employment churn predictors models using LightGBM on features like: company size, industry, distinct companies, employment history, function, level, etc...) Confidence score ranking models…
Read more

B2B Vertical Data Network

B2B Vertical Data Network
Created a supplier pipeline of 50 vertical data partners across categories (and eventual M&A pipeline):  Government, CRE, HealthCare, Commercial Banking, Telecom, Manufacturing, etc...  Responsible for performing net new market analysis, outreach, and deal making.  Built GTM enablement and packaging strategies with $750k in services ACV within first 9 months (2017).
Read more

MVP: Content Analytics and Recommender

MVP: Content Analytics and Recommender
Developed MVP product (mongodb, python, angular.js, and d3.js) to monetize Demand Media data assets and analytics (insights) for content partners by recommending strategies (weekly / monthly) across entire content lifecycle: creation, publishing, distribution. Created initial charter cohort of 5 brand advertisers to license product and service. Built a pipeline from 100M monthly UU's from the…
Read more