Business Optimist • Technology Realist • Old School Values

Portfolio Category: Digital Web

Samsung TechTips

Technology lead for fully managed content hosting project to extend Samsung brand using #TechLife lifestyle content (~350) with high imagery (photos,videos, slideshows, and topical articles). Drove 702 PV / Article within first 6 months of site launch (Aug 2014).    
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USAToday Travel

Technology and Ops lead for fully managed content hosting to increase ad inventory for USAToday.com using 60k articles to drive SEO traffic and bi-directional monetization via display and AFC advertising. One of first fully responsive properties in May 2014. Drove 9.1M PV's and average RPM of $14 in travel category (Aug 2014).
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LegalZoom Products

Technology and Ops lead for fully managed content hosting with goal to increase product conversions into various LegalZoom products (I.e. bankruptcy, llc,name changes) using SEO and landing page optimizations. Drove 80 PV / article (Sep 2014) and $65k / month in net revenue (after rev share).
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Golfsmith Golftips

Technology and Ops lead for fully managed content hosting with goal to increase product conversions into various retail products as well as additional monetization inventory. Drove up to 800k PV / month and 400 PV / article / month (Aug 2014).  
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