Business Optimist • Technology Realist • Old School Values

Portfolio Category: Digital Web

Jillian Michaels Get Fit

Technology and Ops lead for fully managed content hosting with goal to validate new publishing model using recycled content via the scalable turnkey network. Ramped up to 860PVs/month and 600 PVs / article / month within first 6 months. Limited to only $5k monthly net revenue. Proved the re-publishing model retain and ramp.
Read more

Match.com Dating Tips

Technology and Ops lead for fully managed content hosting with goal to increase product conversions into various Match.com signups using SEO and landing page optimizations. Drove 722k PVs / month and up to $6 rev / article within first 6 months (110% improvement in article cohort payback).
Read more

Chron.com SMB, Health, and Careers

Technology and Ops lead for fully managed content hosting solution to increase ad inventory for Chron.com across 3 subdomains and categories: health,smallbusiness, and careers. First cohort to be fully responsive (February 2014) and monetizing mobile AFC. Drove total traffic up to 21M PVs / month across all categories and $310k net revenue / month (Aug…
Read more

SFGate.com Home and Health

Technology and Ops lead for fully managed content hosting solution to increase ad inventory for SFGate.com across 2 subdomains and categories: health and home guides. First cohort to monetize non-core ad modules using affiliates up to $25k rev / month in first 6 months. Drove total traffic up to 28M PVs / month across all…
Read more