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Portfolio Category: Digital Web

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Radioshack Tech Channel

Radioshack Tech Channel
Technology lead for fully managed content hosting project to extend Samsung brand using #TechLife lifestyle content (~2100) with high imagery (photos,videos, slideshows, and topical articles). Drove 1.7M PV Article / month and 813 PV /article / month within first 6 months of site launch (Aug 2014)
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Synonym.com Education

Synonym.com Education
Validate new publishing model using recycled content via the scalable turnkey network to re-monetize DemandMedia's legacy owned and operated web properties. Ramped up to 2M PVs/month and 83PVs / article / month within first 6 months. Retained and grew MoM revenue 25% consistently within first 6 months.Proved the re-publishing model retain and ramp.
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Smart Content Platform

Smart Content Platform
Developed advanced analytics framework, pipeline, and processes to predict content performance and personalize article monetization units.  Features included: Related ads ML module (by category) Title predictors based on historical search traffic and ad performance (high traffic / low ad yield) Content URL monthly cohort performance analytics (by CTR, RPM, CPC) Predictive ad performance models (using…
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MVP: Content Analytics and Recommender

MVP: Content Analytics and Recommender
Developed MVP product (mongodb, python, angular.js, and d3.js) to monetize Demand Media data assets and analytics (insights) for content partners by recommending strategies (weekly / monthly) across entire content lifecycle: creation, publishing, distribution. Created initial charter cohort of 5 brand advertisers to license product and service. Built a pipeline from 100M monthly UU's from the…
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