Incubated concepts for human-in-the-loop pipelines and data driven segmentation strategies to increase contact data quality to 90% accuracy (from 80%). Primary driver for NPS growth (+10) in 18 months (2017). Key modules include: Employment churn predictors models using LightGBM on features like: company size, industry, distinct companies, employment history, function, level, etc...) Confidence score ranking models…
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B2B Vertical Data Network
Created a supplier pipeline of 50 vertical data partners across categories (and eventual M&A pipeline): Government, CRE, HealthCare, Commercial Banking, Telecom, Manufacturing, etc... Responsible for performing net new market analysis, outreach, and deal making. Built GTM enablement and packaging strategies with $750k in services ACV within first 9 months (2017).
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Smart Content Platform
Developed advanced analytics framework, pipeline, and processes to predict content performance and personalize article monetization units. Features included: Related ads ML module (by category) Title predictors based on historical search traffic and ad performance (high traffic / low ad yield) Content URL monthly cohort performance analytics (by CTR, RPM, CPC) Predictive ad performance models (using…
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MVP: Content Analytics and Recommender
Developed MVP product (mongodb, python, angular.js, and d3.js) to monetize Demand Media data assets and analytics (insights) for content partners by recommending strategies (weekly / monthly) across entire content lifecycle: creation, publishing, distribution. Created initial charter cohort of 5 brand advertisers to license product and service. Built a pipeline from 100M monthly UU's from the…
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