Business Optimist • Technology Realist • Old School Values

Portfolio Category: Enterprise

Contact data quality

Incubated concepts for human-in-the-loop pipelines and data driven segmentation strategies to increase contact data quality to 90% accuracy (from 80%).  Primary driver for NPS growth (+10) in 18 months (2017).  Key modules include: Employment churn predictors models using LightGBM on features like: company size, industry, distinct companies, employment history, function, level, etc...) Confidence score ranking models…
Read more

B2B Vertical Data Network

Created a supplier pipeline of 50 vertical data partners across categories (and eventual M&A pipeline):  Government, CRE, HealthCare, Commercial Banking, Telecom, Manufacturing, etc...  Responsible for performing net new market analysis, outreach, and deal making.  Built GTM enablement and packaging strategies with $750k in services ACV within first 9 months (2017).
Read more

Smart Content Platform

Developed advanced analytics framework, pipeline, and processes to predict content performance and personalize article monetization units.  Features included: Related ads ML module (by category) Title predictors based on historical search traffic and ad performance (high traffic / low ad yield) Content URL monthly cohort performance analytics (by CTR, RPM, CPC) Predictive ad performance models (using…
Read more

MVP: Content Analytics and Recommender

Developed MVP product (mongodb, python, angular.js, and d3.js) to monetize Demand Media data assets and analytics (insights) for content partners by recommending strategies (weekly / monthly) across entire content lifecycle: creation, publishing, distribution. Created initial charter cohort of 5 brand advertisers to license product and service. Built a pipeline from 100M monthly UU's from the…
Read more